Customer Intelligence & Journey Analytics
Every touchpoint, one journey.
HelixOS connects advertising clicks, web sessions, form activity, CRM records, calls and payments into a single customer journey — then shows which sources actually produced revenue.
Live now
Being built
Customer 360
Deterministic identity resolution links anonymous sessions to known customers — with confidence, match reasons and a full audit trail. No silent probabilistic merges.
Cross-session paths
Reconstruct what happened before and after identification, across devices and sources, with drop-off and timing at every step.
Beyond last click
First, last, linear, position-based, time-decay and Markov attribution over ad spend, CRM outcomes and confirmed revenue.
Predictions with reasons
Conversion propensity, lead quality, expected value and churn risk — each score stored with its feature snapshot and contributing factors.
Governed events
A versioned event catalog, schema validation, quality monitoring and a live debugger tracing every event end to end.
Tenant isolation
Organization and workspace scoping enforced in the backend and query layer — not hidden UI. Client portals and signed embeds.
Principles
Evidence over assertion
Predictions ship with confidence ranges and the factors behind them. Correlation is never presented as causation.
PII stays separate
Behavioural analytics reference internal person IDs, not raw email or phone. Identity data is isolated from event data.
Self-hosted, first-party
Runs in our own AWS account on our own domain. Cookieless collection; the data never leaves the perimeter.